Case Study
Breach Notification for a Leading Identity Security Company
Learn how an identity security provider completed nationwide outreach to 55M affected individuals in only four weeks via XBP’s Marketing Execution Services.
Challenge
A leading identity security company experienced a significant data incident that required rapid nationwide customer communication. More than 55 million individuals needed to be notified, and each state imposed its own content and timing requirements.
The company needed a partner that could manage multiple variations of notification letters, validate millions of customer addresses, and distribute communications through both physical and digital channels. Every notice contained sensitive information, so the program also required secure processing, full traceability, and documented compliance at every stage.
solution
XBP Global Offers Marketing Execution Services (XME)
XBP developed an end-to-end notification program tailored to the identity security company’s regulatory, operational, and communication needs. The solution was designed to move quickly, protect sensitive information, and maintain accuracy across millions of individual records.
Intelligent Composition and Secure Processing
XBP created customized templates for every required jurisdiction and integrated automated address cleansing to improve deliverability. All work was performed in secure, access-controlled environments that supported full audit documentation. Piece-level verification ensured that every notice was matched to the correct recipient, tracked through production, and properly released for physical or digital delivery.
The program aligned seamlessly with the company’s internal teams and regulatory advisors. It was also designed to scale, enabling steady throughput at large daily production volumes without interruptions.
XBP’s distributed, secure processing network ensured business continuity, data protection, and reliable delivery performance while meeting all regulatory requirements.
Benefits
Benefits of Implementing Marketing Execution Services
Through their partnership with XBP, the identity security company achieved measurable improvements in speed, accuracy, compliance, and operational stability.
- Completion of all 55 million notifications within the required four-week deadline
- Verified piece-level tracking for complete audit visibility
- Improved delivery accuracy through automated address cleansing
- Secure handling of sensitive customer information in controlled production environments
- Reduced return-mail rates and faster outreach to impacted individuals
- Clear compliance documentation for federal and state regulators
- A scalable and repeatable model for future incident-response communication needs
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