SolutionS
Social Listening, Tuned to What Matters
Hear the market to decode the moment.
Always-on listening that surfaces signals, sentiment, and opportunities, so teams respond faster and act smarter.
Social Listening turns the world’s conversations into clear, actionable intelligence. By monitoring brand mentions, competitor activity, industry trends, and emerging topics across social networks, forums, and reviews, it reveals what audiences care about now and why. Real-time sentiment, theme clustering, and influencer insights help prioritize where to engage and how to tailor creatives, offers, and support.
Built for enterprise teams, it centralizes monitoring, tagging, and alerting with governed workflows that route insights to marketing, CX, PR, and product. Custom dashboards track brand health and campaign impact over time, while integrations push prioritized signals into existing tools for faster action, closing the loop from listening to measured outcomes.
Unified Listening Hub
Monitor brand, product, competitor, and category conversations across social, forums, and reviews in one place.
Real-Time Sentiment & Themes
Detect shifts in sentiment and surface emerging topics via clustering and keyword trends.
Crisis & Spike Alerts
Get instant alerts on volume spikes, negative surges, and viral moments to act before narratives calcify.
Influencer & Voice Mapping
Identify creators, advocates, and detractors shaping reach and perception, then prioritize engagement.
Competitive & Category Tracking
Benchmark share of voice, sentiment, and message themes against competitors and substitutes.
AI-Powered Tagging & Summaries
Auto-categorize mentions by topic, intent, and stage; generate concise briefs for fast decision-making.
Workflow & Governance
Route insights to the right teams with role-based access, SLAs, and audit trails.
Activation Integrations
Push prioritized signals to marketing automation, service desks, and CRM to enable timely responses and campaigns.
Benefits
- Spot risks and opportunities early with real-time alerts and dashboards.
- Improve brand health by addressing issues before they escalate.
- Fuel content and campaigns with audience language and trending themes.
- Sharpen competitive strategy with clear share-of-voice and sentiment benchmarks.
- Speed up CX and community management with prioritized, tagged queues.
- Strengthen advocacy by engaging high-impact creators and loyalists.
- Prove impact with tracked reductions in response time and sentiment lift.
- Keep teams aligned with governed workflows and integrated activation.