SolutionS
Omnichannel Campaign Management, In One Motion
Plan once, execute everywhere.
Campaigns that follow your customers, seamlessly across every channel.
Omnichannel Campaign Management unifies strategy, targeting, and activation so campaigns move with customers across email, SMS, web, social, and direct mail. Journeys adapt in real time to behaviors and lifecycle signals, keeping messages relevant and timely, from first touch to repeat purchase and retention.
Built for complex teams, it centralizes calendars, assets, approvals, and segmentation, then connects them to activation and closed-loop analytics. The result: faster launches, consistent branding, and transparent performance, so teams can test, learn, and scale what works, while proving contribution to revenue and loyalty.
Journey Orchestration
Design cross-channel flows that adapt to behaviors, milestones, and context in real time.
Unified Audiences
Build and reuse privacy-conscious segments from first-party data, preferences, and engagement.
Real-Time Triggers
Activate messages on events and thresholds, site activity, purchases, churn risk, and more.
Channel Coordination
Synchronize email, SMS, web personalization, social audiences, and direct mail into one narrative.
Shared Calendars & Guardrails
Plan with visibility, approvals, and roles/permissions to keep teams aligned and on-brand.
Dynamic Personalization
Swap content and offers by segment, context, and stage to maximize relevance and response.
Closed-Loop Analytics
Measure journey performance, incremental lift, and channel contribution with comparable metrics.
Test-and-Learn at Scale
Run A/B and multivariate tests on timing, channel mix, and creatives to drive continuous gains.
Benefits
- Deliver cohesive experiences that guide customers across channels and devices.
- Lift conversions with timely, behavior-driven sequencing and triggers.
- Keep campaigns consistent and compliant with shared calendars and governance.
- Accelerate launches by unifying assets, approvals, segmentation, and activation.
- Reuse segments, templates, and flows to increase efficiency and speed.
- Prove impact with transparent attribution and lift analysis.
- Scale confidently across regions, brands, and lines of business.
- Continuously optimize with structured testing and real-time insights.