Case Study
Unified Amenities Management for a Leading Vacation Ownership Company
Discover how XBP Global’s Marketing Execution Services helped a vacation ownership brand strengthen operational consistency across 40 resorts.
Challenge
A family-owned vacation ownership company with more than four decades of experience operated 40 resorts across four key markets and managed 1,400 units. Each location sourced amenities, uniforms, branded items, and towels independently, creating inconsistent quality levels and a varied guest experience. As the organization marked its 40-year milestone, it set a priority to strengthen uniformity across properties and elevate its operational standards
The company faced rising annual costs—including more than $500,000 spent on bath and pool towels—and increasingly complex vendor coordination. Fragmented supply chains created delays and unpredictable service levels. Without a standardized amenities program or a centralized procurement structure, the leadership team needed a partner capable of consolidating sourcing, improving quality, and creating a scalable, cost-efficient model that reduced operational burden across all resorts.
solution
XBP Global offers Marketing Execution Services
XBP’s Marketing Execution Services (XME) introduced a fully structured sourcing and execution model that replaced disconnected property-level purchasing with a unified operational framework. A standardized amenities program was deployed across all 40 resorts, along with a coordinated uniform program that strengthened brand presentation. XME also implemented a centralized coffee program supporting 40 locations and 1,400 rooms, ensuring consistency throughout the guest experience.
All ordering activity moved onto the XME platform, giving the organization a single point of control and eliminating redundancy in the procurement process. XME managed multiple product-specific offshore vendors and oversaw fulfillment end-to-end, ensuring accurate deliveries, predictable timing, and consistent quality. This model provided a reliable foundation for day-to-day operations while supporting long-term scalability across the entire property network.
Benefits
Benefits of implementing Marketing Execution Services
Through its partnership with XME, the vacation ownership company gained predictable quality, streamlined ordering, and improved visibility across all resort locations. The unified structure reduced manual coordination and strengthened brand consistency across every touchpoint.
- More than 20% cost savings within the first three months
- Standardized amenities program deployed across 40 resorts
- Brand-aligned uniform program implemented network-wide
- Centralized ordering for all properties through the XME platform
- Coordinated sourcing through product-specific offshore vendors
- Streamlined procurement with reduced operational workload
- 100% error-free fulfillment across all properties
- Consistent on-time delivery for every shipment
- Improved operational efficiency and controlled sourcing structure
- Enhanced brand presentation and stronger guest experience
- Scalable model supporting future growth across locations