Pharmaceutical Company Realizes $12.4M in Savings with a Unified Marketing Operations Platform

The company was operating several systems to manage its marketing materials and campaigns, each functioning independently. This created inconsistencies across locations and made daily execution more difficult. High costs associated with producing or procuring materials further impacted the company’s ability to maintain a strong ROI.

In addition to these operational challenges, the organization lacked visibility into how marketing funds were being spent and how assets were being managed. Without a clear picture of its marketing activity, the company found it harder to make informed strategic decisions. A centralized approach was needed to simplify workflows and provide dependable insight into marketing operations.

XBP consolidated the company’s marketing workflows into a single platform, replacing the disconnected systems previously in use. This unified environment enabled the organization to view and manage assets, campaigns, and locations from a unified platform.

Leveraging strategic sourcing capabilities—powered by people, processes, and technology—XME optimized its supply chain. This allowed marketing materials to be sourced at a lower cost while maintaining high quality. AI-powered analytics were integrated into the platform, providing the company with real-time insights that enabled stronger, more targeted messaging and more informed decision-making.

Aggregated reporting within the platform consolidated essential information into a consistent, accessible format. This enabled the organization to base its marketing strategy on accurate data and operate with greater clarity and control across all teams.