
Case Study
Challenge
A global vacation provider formed through the merger of two industry-leading global vacation destination brands relied on disconnected storefronts to manage print and promotional materials. Each legacy system had its own pricing and workflows, resulting in the need for standardized processes, consolidated storefronts, and limited visibility across 153 international locations.
Manual billing and limited reporting processes created operational slowdowns, while sourcing processes were managed through legacy, non-standardized steps. The organization required a unified digital platform to centralize ordering, automate billing, standardize pricing, and support multilingual web storefronts.
solution
XBP implemented its Marketing Automation Platform, to consolidate the provider’s materials management environment. The platform enabled rapid development of complex, highly customized, multilingual web storefronts and unified all print and promotional item requests into a single, multilingual storefront, replacing multiple legacy portals with one centralized platform.
The solution introduced automated billing, an improved user interface, and simplified reporting. XBP also streamlined supply chain management through an optimized bidding process for strategic sourcing.
Through XBP’s platform interface, the provider gained consistent global support for marketing and creative teams. The platform now supports materials management across all 153 locations and aligns with the organization’s goal to standardize marketing materials globally.
Benefits
Through its partnership with XBP Global, the vacation provider realized significant improvements across materials management workflows.