Case Study

Leading Global Vacation Provider Achieves 99.4% Accuracy with Unified Marketing Materials System

Here’s how a leading global vacation provider achieved 20% savings within six months by leveraging XBP’s Marketing Execution Automation Platform

Challenge

A global vacation provider formed through the merger of two industry-leading global vacation destination brands relied on disconnected storefronts to manage print and promotional materials. Each legacy system had its own pricing and workflows, resulting in the need for standardized processes, consolidated storefronts, and limited visibility across 153 international locations.

Manual billing and limited reporting processes created operational slowdowns, while sourcing processes were managed through legacy, non-standardized steps. The organization required a unified digital platform to centralize ordering, automate billing, standardize pricing, and support multilingual web storefronts.

solution

XBP Global offers Marketing Execution Services (XME)

XBP implemented its Marketing Automation Platform, to consolidate the provider’s materials management environment. The platform enabled rapid development of complex, highly customized, multilingual web storefronts and unified all print and promotional item requests into a single, multilingual storefront, replacing multiple legacy portals with one centralized platform.

The solution introduced automated billing, an improved user interface, and simplified reporting. XBP also streamlined supply chain management through an optimized bidding process for strategic sourcing.

Through XBP’s platform interface, the provider gained consistent global support for marketing and creative teams. The platform now supports materials management across all 153 locations and aligns with the organization’s goal to standardize marketing materials globally.

Benefits

Benefits of Implementing Marketing Execution Services

Through its partnership with XBP Global, the vacation provider realized significant improvements across materials management workflows.

  • 20% reduction in material spend within the first six month
  • Over 250 print and promotional orders processed monthly through a single storefront
  • Standardized pricing and global support for marketing and creative teams across global locations
  • 99.4% error-free performance with strong on-time delivery metrics

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